London-based sales tech startup Crono has secured a pre-seed equity investment of €500,000 (£427,000) 10 months after launching its platform.
Crono analyses client data to inform companies how to act to engage potential customers. The company said by customising sales approaches, firms can increase conversion rates and drive revenue growth.
Crono, now backed by its first pre-seed investment, will look to double its customer base by the end of the year, as well as expand internationally and increase its staff headcount.
Tiberi, Co-founder and CEO of Crono said: “This investment will allow us to accelerate the development of our technology and expand our reach to help more companies drive sales growth.
“The international DNA of the investors in this round underlines how Crono aims to be a European player from day one.”
The funding round was led by SFC Capital and featured participation from Aticco Ventures from Barcelona, Startup Wise Guys from Tallinn and Magic Mind from Milan.
Jason Druker, portfolio manager of SFC Capital, commented: “Crono’s approach is perfectly aligned with the current needs of the market, which seek to optimise their sales processes in an ever-changing context.
SFC Capital last year received a £5m extension from British Business Investments as part of the Regional Angels programme, bringing the total amount gained by the firm to £15m. The Regional Angel funds are being directed to UK startups beyond London.
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