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To create experiences of the future, retailers must embark on a full-scale business transformation

Written by Greg Adams, Regional VP UK&I at Dynatrace In the retail industry, customer experience is everything. Most retailers have already been on a transformation journey centring around this for some time. However, over the past 18 months, changing consumer expectations and needs have accelerated digital transformation roadmaps dramatically. Our research revealed 89% of retail […]

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