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So ends the Keirbot’s immigration week: literally everyone hates it. Possibly even him | Marina Hyde

Several strongly worded X posts, a bungled Albanian scheme and the ghost of Enoch Powell. Once again, he’s smashed it

On Friday morning, Keir Starmer was posting without compromise. “If you’re one of the smugglers putting people in small boats across the channel,” ran the prime minister’s communique on X, “we’re coming after you.” Imagine the fear that would have struck into the hearts of all those people smugglers who follow his account.

Alternatively, you could consider the above as a performance for the benefit of people other than those to whom it appears to be addressed – which would certainly make it of a piece with Starmer’s entire shtick for “immigration week”. Because that really has been quite a performance – and one the critics are already calling unconvincing, excruciating and wooden. On several occasions the prime minister was outperformed by his lectern.

Marina Hyde is a Guardian columnist

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