Poll shows voters are put off by such messages and are prepared to show their displeasure at the ballot box
Voters have been left frustrated with “desperate” culture war tactics deployed by politicians and are prepared to punish those who use them at the ballot box, a survey has found.
Electoral strategies based on culturally charged and divisive issues repulse swing and undecided voters, who see politicians as “playing to the crowd” or “jumping on the bandwagon”, according to research from More in Common commissioned by 38 Degrees.
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