Increase in fairtrade sales to £13m shows shoppers still prioritising environment and workers’ wellbeing
British consumers might have faced the sharpest increase in living costs for four decades, but despite the cost of living crisis, concerns over the environment and the treatment of farmers in poorer countries has fuelled a steady increase in ethical shopping.
As households across the country rein in their spending to deal with rising bills, Michael Gadney, the chief executive of the Fairtrade Foundation trade body, said consumers were still prioritising ethical products.
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