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Le Crookie: after the cronut and the cruffin, latest croissant hybrid takes Paris by storm

Teenagers queue outside bakeries to buy pastry seen on TikTok that puts American twist on French pâtisserie

It was 3 February when the queues started forming at Boulangerie Louvard in Paris. Even in the sort of downpour that usually empties streets, clued-up teenagers gathered outside the family-run bakery in the 9th arrondissement, desperate to get their hands on one thing: its owner Stéphane Louvard’s invention, le crookie.

It’s a crisp croissant filled with American-style cookie dough, then baked to achieve a soft, gooey centre, and a video of the Frankensteined pastry had gone viral on TikTok.

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