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‘Sneaky’ social media ads are luring young into gambling, say campaigners

Call for stricter rules for betting firms to stop use of promotions with references to popular culture that appeal to under-18s

Tougher rules are required to crack down on betting firms’ use of “sneaky” social media postings and campaigns that may lure young people into gambling, warns a new report.

Researchers at Bristol University have reported a rise in gambling promotions that typically blur the line between advertising for a betting company and popular cultural references, from ET to Gladiator.

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