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Meta is killing off its own AI-powered Instagram and Facebook profiles

Instagram profile of ‘proud Black queer momma’, created by Meta, said her development team included no Black people

Meta is deleting Facebook and Instagram profiles of AI characters the company created over a year ago after users rediscovered some of the profiles and engaged them in conversations, screenshots of which went viral.

The company had first introduced these AI-powered profiles in September 2023 but killed off most of them by summer 2024. However, a few characters remained and garnered new interest after the Meta executive Connor Hayes told the Financial Times late last week that the company had plans to roll out more AI character profiles.

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