Scope3, the collaborative sustainability platform leading the decarbonisation of media and advertising, today announced the addition of digital out-of-home (DOOH) to its emissions measurement. With DOOH ad spend predicted to grow from $17B in 2023 to nearly $24B by 2028, measuring this channel brings us one step closer to understanding the total impact of digital […]
The post Scope3 Expands Carbon Measurement Capabilities to Include DOOH Advertising appeared first on UK Tech News.