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Quality and authenticity not AI fakes will win brands’ hearts, influencer marketing chief warns

Creativity to replace charisma as AI impacts the influencer world, forecasts boss of Disrupt The role of artificial intelligence and deep fake influencers is taking its toll on the influencer marketing landscape, but creativity will replace charisma in winning over brands in future, according to the boss of influencer marketing agency Disrupt. Former reality TV […]

The post Quality and authenticity not AI fakes will win brands’ hearts, influencer marketing chief warns appeared first on UK Tech News.

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