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Virgin Atlantic Selects Amperity to Deliver AI-powered Unified Customer Profiles Built on First-Party Data Foundation

The leading enterprise customer data platform will help the travel company unify, manage and activate its data to deliver highly personalised, end-to-end experiences Amperity, the leading enterprise customer data platform (CDP) for consumer brands, today announced Virgin Atlantic as a new customer for its critical data foundation. Amperity will help unify, manage, and activate all […]

The post Virgin Atlantic Selects Amperity to Deliver AI-powered Unified Customer Profiles Built on First-Party Data Foundation appeared first on UK Tech News.

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