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Revealed: experts who praised new ‘skinny jab’ received payments from drug maker

Observer investigation finds Novo Nordisk gave millions to obesity charities and healthcare professionals, including expert who advised Nice

  • ‘Orchestrated PR campaign’: how skinny jab drug firm sought to shape obesity debate

The drug giant behind weight loss injections newly approved for NHS use spent millions in just three years on an “orchestrated PR campaign” to boost its UK influence.

As part of its strategy, Novo Nordisk paid £21.7m to health organisations and professionals who in some cases went on to praise the treatment without always making clear their links to the firm, an Observer investigation has found.

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