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UK to ban all online junk food advertising to tackle obesity

‘World-leading’ proposal delights health campaigners and dismays advertising industry

Downing Street has unveiled plans to implement a total ban on online junk food advertising – the toughest digital marketing restrictions in the world – in an attempt to tackle the growing obesity crisis.

While health campaigners have welcomed the proposed ban, which is now subject to a six-week consultation, it has stunned the advertising industry, which has called it indiscriminate and draconian.

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