As commercial radio stations have invested and poached stars such as Andrew Marr, audiences have grown
LBC has drawn level with 5 Live in the battle for radio audiences, as commercial stations continue to challenge their BBC equivalents.
Just a decade ago LBC was a London-only talk radio outlet known for its bellicose phone-ins. But enormous investment in presenters and marketing has helped transform the outlet into a high-profile national station known for opinionated hosts such as Nick Ferrari and James O’Brien.
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