The inclination towards impact investing is growing across the world as it tends to create a significant positive impact. Numerous investors are unleashing the potential of capital for good to address the world’s crucial challenges right from sustainable agriculture to basic services like healthcare and education.
According to the Global Impact Investing Network (GIIN), the $715 billion (approx £553 billion) global impact investing market is maturing driven by strong performance and better measurement.
Charm raised £273K from 547 investors
In this regard, Charm, the peer to peer impact investment platform, has raised £273,520 from 547 investors in an equity crowdfunding campaign on Crowdcube. The platform has broken its initial target by 273%.
CEO and founder Gavriel Landau comments on the raise: “As individuals, we often feel powerless in the face of global issues such as climate change. Being part of the Charm community enables individuals to come together to make money and do good at the same time, in a transparent and traceable manner. We are just at the start of this incredible journey and the funds we have raised now, along with our 550+ investors puts us in a great position to accelerate our growth and make a real impact.”
Aims to mitigate climate change and access to clean energy
The company intends to use the funding to expand the team, develop the platform, and raise its brand awareness as well as becoming an FCA certified entity.
Based out of London, the company was established to help mitigate two of the greatest challenges – combating climate change and achieving universal access to clean and affordable energy. Through its P2P platform, Charm democratises impact investment to help clean energy entrepreneurs in developing markets gain access to finance to further the energy transition.
8% interest per year
To date, the company has empowered 1,883 people and 59 businesses with renewable electricity, with five live projects across two continents. Founded in 2018 by Gavriel Landau and Bethany Larsen, Charm allows investors to invest from just £250 in dedicated projects across Sub-Saharan Africa, South and Southeast Asia that actively benefit society, whilst earning an average 8% interest per year.
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