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UK online shoppers face more identity checks as new anti-fraud rules kick in

Under changes coming in on 14 March, retailers will have to verify customer is who they claim to be

Online shoppers in the UK can expect more identity checks – and probably more card-declined messages – over the coming weeks, as retailers get ready for new anti-fraud rules that come into force on 14 March.

Buyers have already started seeing more requests to verify their ID as payments providers and retailers adopt the new strong customer authentication (SCA) rules.

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