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‘Do star jumps’: energy supplier criticised over advice on keeping warm

Labour and Tory MPs angered by SSE’s suggestions such as ‘having a cuddle’ as households face sharp rise in energy bills

Britain’s third-biggest energy supplier has apologised and said it was “embarrassed” after it advised customers to keep their heatings bills low by “having a cuddle with your pets”, eating “hearty bowls of porridge” and “doing a few star jumps”.

MPs called the guidance issued by a division of Ovo Energy on Monday “insulting” and “offensive”, as millions of UK households are facing a “cost of living catastrophe” in the spring, including a rise in energy bills to as much as £2,000 a year on 1 April for an average household on a direct debit tariff.

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