If a design needs to deliver impressive results, it needs to focus on user experience and user interface. The key then is to balance the technicality and the visuals to keep users on a page or a website. In today’s time when user experience (UX) is not merely concerned with good looks and the domain goes much deeper, high quality UX is an indispensable factor for a company to become successful in its endeavour. However, scaling the impact of UX teams is not simple and hence, in recent years teams have turned to what’s known as DesignOps platforms that can help them.
Cashing in on this new buzzword to become a key DesignOps platform for UX teams is London-based zeroheight. The platform provides a central place to document UX as well as design APIs to speed up UX delivery. Its vision is to be the leading DesignOps platform and to do for UX delivery what DevOps platforms like GitHub have done for building and shipping code.
High-profile investors
The startup has announced its $10 million Series A funding round led by Tribe Capital, with participation from Adobe, Y Combinator, FundersClub and Expa, as well as angel investors including Tom Preston-Werner (co-founder of GitHub), Bradley Horowitz (VP Product at Google), Irene Au (built and ran UX design for Google) and Nick Caldwell (VP Engineering at Twitter).
Solving new DesignOps challenges
The focus of the company since its inception in 2015 has been on UX documentation but it will now explore other areas such as closing the gap between design and development. The platform will explore other problems such as enabling UX teams to get the new methodology adopted widely across their organisations and help to close the gap between design and development even further.
The funding will also allow the company to continue growing the team to deliver on its mission faster.
Expansion in UK and US
With the new investment, the DesignOps platform also aims to expand to the San Francisco/Bay Area and grow the team across the board.
Jerome de Lafargue, Co-founder and CEO, zeroheight said: “zeroheight does for UX what DevOps platforms like GitHub do for building and shipping code, providing a central place to document and manage UX components, coupled with design APIs that allow teams to skip the design hand-off stage entirely and speed up the UX delivery process.”
Addressing scaling issue for UX teams
The company is addressing the scaling problem for UX teams. “Problems have emerged because UX teams have grown dramatically in the past few years, because UX is now so important for most companies to just compete. And so because of this you now need centralisation, you need components that are reusable so that teams can be efficient and not lose quality as it keeps shipping,” he added.
Some of the most interesting DesignOps problems arise at scale, which is why the company has many Fortune 500 companies like Adobe and United Airlines as customers. Post-series-A will double down on solving the use cases of these complex organisations whilst also building the company into an organisation that can continue to support enterprise-scale customers.
The post London-based zeroheight picks up $10M for world’s first DesignOps platform appeared first on UKTN (UK Tech News).
