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Advertising sector has #MeToo moment as blog sparks women’s anger

Campaigner Zoe Scaman has collected women’s stories and is calling for policy change in the industry

Hundreds of women working in advertising have described being sexually assaulted, harassed and discriminated against, after a blog provoked an outpouring of fury that is being described as the industry’s #MeToo moment.

Senior advertising industry player Zoe Scaman said she had been inundated with emails from women across the world describing incidents ranging from sexist comments in meetings to sexual assault and rape. She is now working with leaders of bodies representing women in the advertising sector to try to effect real change and “not just another policy pledge”.

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