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Europe and US could reach ‘peak meat’ in 2025 – report

Fast growth of plant-based alternatives means consumption of conventional meat will start to fall

The fast growth of plant-based alternatives to animal products could mean Europe and North America will reach “peak meat” by 2025, at which point consumption of conventional meat starts to fall, according to a report.

The study also forecasts that plant-based meats will match regular meat on price by 2023 and that nine out of 10 of the world’s favourite dishes – from pepperoni pizza to sushi – will have realistic alternatives by 2035.

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