Labour leader’s key campaign message is low on content but chimes with public attitudes in recent polling
Change. The word was emblazoned on the lectern as Keir Starmer responded to Rishi Sunak’s rain-soaked speech on Wednesday and, lest there were any doubts about Labour’s key campaign message, he said it eight times in his brief address.
A one-word slogan has the merit of being simple and clear – and Labour believes that “Change” will chime with the public’s widespread sense of exasperation at the state of the country.
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