He’d like to persuade us that chatting to a bot is like having a real pal. Of course that’s nonsense. Still, it’s more money for him
Mark Zuckerberg has gone on a promotional tour to talk up the potential of AI in human relationships. I know; listening to Zuck on friendship is a bit like taking business advice from Bernie Madoff or lessons in sportsmanship from Tonya Harding. But at recent tech conferences and on podcasts, Zuck has been saying he has seen the future and it’s one in which the world’s “loneliness epidemic” is alleviated by people finding friendship with “a system that knows them well and that kind of understands them in the way that their feed algorithms do”. In essence, we’ll be friends with AI, instead of people. The missing air quotes around “knows” and “understands” is a distinction we can assume Zuck neither knows nor understands.
This push by the 41-year-old tech leader would be less startling if it weren’t for the fact that semi-regularly online now you can find people writing about their relationships with their AI therapist or chatbot and insisting that if it’s real to them, then it’s real, period. The chatbot is, they will argue, “actively” listening to them. On a podcast with Dwarkesh Patel last month Zuck envisaged a near-future in which “you’ll be scrolling through your feed, and there will be content that maybe looks like a Reel to start, but you can talk to it, or interact with it and it talks back”. The average American, he said, has fewer than three friends but needs more. Hey presto, a ready solution.
Emma Brockes is a Guardian columnist
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