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Four in five billboard ads in England and Wales in poorer areas

Exclusive: campaigners say outdoor ads pushing fast food, alcohol and more risk deepening health inequalities

More than four in five outdoor billboard advertisements are in the poorest half of England and Wales, leading experts to warn that the discrepancy risks deepening health inequalities.

While billboards may be seen by many simply as eyesores, campaigners argue they negatively affect people’s lives in intersecting ways, by pushing unhealthy products such as fast food and alcohol, encouraging environmentally harmful consumption and lowering mental wellbeing.

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