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Reshaping the narrative: why tech needs to understand the ‘language’ of the customer to build the solutions needed

Written by Matt Hillier, Executive Vice President, Product at CloudPay Several years ago, tech experts – myself included – faced the challenge of getting business leaders and decision-makers to understand the intricate details of the new solutions and products that we were developing – jargon became a key predictor of success. So often, we hear […]

The post Reshaping the narrative: why tech needs to understand the ‘language’ of the customer to build the solutions needed appeared first on UK Tech News.

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