As the CEO and founder of the global sporting goods brand, Hy-Pro, Atul Shah is an experienced entrepreneur with several successful brands to his repertoire, which he has triumphantly accumulated over the years. Namely, ZINC, the UK’s leading scooter brand, FLYTE, the innovative luggage and scooter case company and he is also the co-founder of the innovative and connected fitness brand, JAXJOX. Passionate about all sports, Atul is an avid supporter of Arsenal Football club.
E2E International track recognises Hy-Pro, an international sporting brand as one of the UK’s top 20 SME exporters
