Such products doing ‘notably better’ than fresh items, data from Kantar reported by BBC shows
British shoppers are switching from fresh to frozen food as they try to keep down spending amid the cost of living crisis, retail data suggests.
The soaring cost of the weekly shop has been a significant factor in the squeeze on UK households, with food price inflation running at 18.2% amid high energy prices and shortages of salad vegetable because of bad weather in Europe.
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