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Mapp Cloud Winter Update: 15 new functions added for optimised campaign control and customer journey – thanks to Google Ads Integration and “Topics of Interest”

Mapp, the international provider of insight-led customer experiences, is implementing extensive product updates to its Mapp Cloud marketing platform. Within its Winter Update, the MarTech company is launching 15 new functionalities and improvements. Google Ads campaign data can now be seamlessly integrated into Mapp Cloud and the AI-based “Topics of Interest” functionality enables highly individualised […]

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