Conservative party has repeatedly proved able to adapt and reinvent itself – but this time might be different
At a carefully staged factory visit rich in pre-written lines, one part of Keir Starmer’s delivery felt entirely unscripted: his insistence that Reform is now his main electoral challenger, rather than a Conservative party “sliding into the abyss”.
This was, one No 10 source said afterwards, “not posturing”, but simply an acknowledgement that under Kemi Badenoch there appeared to be no way back for a party slumping in the polls and that followed up a disastrous general election with almost equally bad local results at the start of this month.
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