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‘People buy a lion and can’t handle it’: inside the farms breeding cubs for TikTok and Instagram likes

In Thailand, exotic pets are increasingly popular among the wealthy elite, but few are prepared for a long-term commitment and campaigners say many animals are kept in cruel conditions

Champagne glasses clink at an exclusive Bangkok party, where guests in designer clothes laugh and mingle. They take turns posing with a cat, passing it casually from one to the other. But as the camera settles, it becomes clear this is no house cat – it’s a lion cub. One woman, in a red cocktail dress, lifts the animal to her face and blows a kiss at the camera, a glass of wine balanced in her other hand.

Clips such as this are flooding Instagram and TikTok, offering a glimpse into Thailand’s booming captive lion trade. According to a new report by the Wildlife Friends Foundation Thailand and the Oxford Wildlife Trade Research Group the number of lions in captivity has more than tripled since 2018 – a trend fuelled in part by the rising popularity of exotic pets among the country’s wealthy elite. A growing network of lion farms cater to this demand – many of them run by amateurs with little experience in wildlife care.

Lion breeder Patamawadee Chanpithak plays with cubs in the nursery at her farm. Photograph: Ana Norman Bermudez

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