‘We threw strings at the track and it exploded into Lion-King-esque euphoria. I once got sent footage of a few hundred people on either side of a tube track singing it at each other’
By 2007, we’d had a nerve-racking couple of years. We were on the V2 label for our first three albums but they were slowly folding. We signed with Fiction without them having heard a note of our fourth album, Seldom Seen Kid. As the money was running out, it was looking like “proper job” time. I would have been behind a nightclub till. Mark Potter would have been a chef and his brother Craig would have been an auxiliary nurse. But thankfully we got an advance and we were over the bloody moon.
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