© 2020 – 2023 AEA3 WEB | AEAƎ United Kingdom News
AEA3 WEB | AEAƎ United Kingdom News
News

Crumbs! How Britain fell out of love with the sliced loaf

Packaged bread, once a household staple, is in ‘inexorable decline’ because of rising costs and competition from other options

Toast and jam, bacon sandwiches and boiled egg with soldiers may be at the heart of traditional British food culture but bread is making up an ever thinner slice of our diet – putting pressure on some famous brands.

While still one of the most ubiquitous items in shopping baskets, the popularity of the packaged sliced loaf has been sliding downhill since the Hovis lad puffed up a cobbled street with his bicycle to the strains of a brass band in the 1973 TV ad.

Continue reading…

Related posts

Deal to end RMT rail strikes could be close, industry bosses tell MPs

AEA3

Final UK evacuation flight purely for Afghan nationals has left Kabul airport

AEA3

‘A gift of a role for a mother’: Game of Thrones star Natalie Dormer on playing Tolstoy’s tortured Anna Karenina

AEA3

Pin It on Pinterest

Share This