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UK watchdog bans coffee pod ads over ‘misleading’ composting claims

Advertising Standards Authority says neither Lavazza UK nor Dualit’s product can be recycled at home

Descriptions of coffee pods as “compostable eco capsules” were misleading as they could not be composted at home, the Advertising Standards Authority has ruled.

The ASA has banned adverts by Lavazza UK and Dualit, which both made claims about the eco credentials of their coffee products.

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