Affise, a performance marketing platform-based out of Vilnius, has raised $8 million (approx £5.6 million) in a latest Series A funding round. The round was led by LetaCapital, along with the participation of TMT Investments.
“Affise has shown remarkable international growth, which we are happy to intensify even further with the investment round,” said Alexander Chachava, Managing partner at LetaCapital. “We can see that performance marketing becomes essential across many new channels, which were difficult to measure until recently. The company empowers its clients with the real tools to boost the business, and we believe that Affise is going to become an industry-standard in performance marketing automation software.”
How will the funding be used?
The funding will help the Lithuanian company expand its product suite, providing marketers with a single platform to automate and scale partnerships.
Also, the company is planning to expand its operations in North America, Latin America, South East Asia, and cement its leadership in Europe, Israel, and India.
With operations in the UK since 2018, as a SaaS vendor, Affise was named ‘The Industry Choice of Technology’ at the ‘International Performance Marketing Awards’ in London in 2018 itself.
Help businesses make a better decision
Founded by Dmitri Zotov, and Stanislau Litvinau in 2016, the Affise platform is used to manage, track, analyse and optimise online advertising campaigns in real-time.
Affise provides business intelligence tools to help its customers to make better decisions based on their data, and automate the routine work
At present, the company works with over 1,000 customers, including leading brands and agencies such as Wargaming, Xapads, Hypercentage, Kismia, Mobavenue, GroupM, Zorka.Mobi, Appalgo, Mobligent.
Six offices across the world
The marketing company also boasts connections to a conglomerate of over 300,000 partners. Affise has doubled its revenue every year and now employs over 120 professionals in six offices around the world
The company has offices in Lithuania, Israel, India, China, Belarus, and Cyprus.
Partnerships management is becoming the vital component of the marketing technology stack, and Affise has established itself as a leader in this fast-growing category,” said Stanislau Litvinau, CEO and Co-Founder, Affise. “Our commitment to representing the marketers’ interests has gained the trust of the world’s leading agencies and networks, and we see significant potential to capture the additional opportunity in the market. One strategy we’re aiming to complete with this funding is entering the adjacent market of direct advertisers and brands, empowering them to grow their marketing channel with affiliate programs”
“The market evolution from traditional affiliates to new performance channels (influencers,brand-to-brand, and others), along with the skyrocketing growth in e-Commerce in 2020, will encourage more small and medium advertisers to launch their affiliate programs”-Dmitrii Zotov, CTO and Co-Founder, Affise. “This trend will generate demand for technological solutions which allow them to start and manage affiliate programs from scratch and achieve incremental growth. Thus, this funding round will enable us to follow Affise’s mission of empowering marketers with the tools needed to catapult their success and make accurate strategic decisions. This will undoubtedly drive innovations and transparency across the industry”
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