Fears produce could be permanently devalued by price war, as it ‘creates unrealistic expectations about costs’
Supermarkets have been criticised for using vegetables as the latest weapon in their burgeoning price war, charging as little as 8p for a 2kg bag of potatoes in an attempt to lure shoppers over Easter.
Growers said they feared the massive discounts, which are also deployed at Christmas, could permanently devalue their produce.
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