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Chinese car brands could sway sceptics with just a 10% price reduction, new study show

Established car manufacturers must “keep looking over their shoulders” as positive sentiment for Chinese car brands grows among European new car buyers, particularly younger people. This warning comes from the Chinese Automotive Brand Impact Study published today by data analytics and advisory firm Escalent, which shows that even among consumers who are normally reluctant to […]

The post Chinese car brands could sway sceptics with just a 10% price reduction, new study show appeared first on UK Tech News.

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