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Tech

From Payment Optimisation to Personalisation

Written by Galit Shani-Michel, VP of Payments, Forter Customers expect their entire purchase journey to be seamless, smooth and feel part of a coherent, cohesive whole. Payments professionals are increasingly stepping up to the broader challenge, expanding their vision beyond a narrow focus on payment to include aspects of the customer journey that might otherwise fall […]

The post From Payment Optimisation to Personalisation appeared first on UK Tech News.

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