The iPhone maker had been one of the social network’s biggest advertisers, spending as much as $100m a year
Apple will pause all its advertising on X, formerly Twitter, two days after owner Elon Musk tweeted his enthusiastic agreement with an antisemitic post, according to a report in Axios.
Apple’s ads had run beside tweets praising Adolf Hitler and the Nazis, according to a report released earlier in the week. Film studio Lionsgate said it would also pause ads on X. IBM made a similar move the night prior. The New York Times reported Disney would be pausing spending on the social media platform as well.
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