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Data Distrust: Growing concerns over brands’ use of data and AI

As global leaders gathered in the UK last week to discuss the future of AI Safety, new data from Braze reveals consumer trust is low when it comes to brands collecting and processing their data. Only half (53%) of consumers are confident that companies will use their data responsibly and over a third (38%) saying […]

The post Data Distrust: Growing concerns over brands’ use of data and AI appeared first on UK Tech News.

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