Ofer Rosenberg hopes provocative words and images will help restore trust in security forces after Hamas attack
Huge billboards depicting leaders of Hamas and Hezbollah looking beaten and bound as Israeli soldiers stand over them, line the main thoroughfares in the coastal city of Tel Aviv. The words: “We love you, we trust you,” directed at the Israeli army and: “Never again,” are printed big and bold. The graphic AI-generated imagery has elicited different responses from the Israeli public; some find the campaign repugnant, many others have welcomed it.
Ofer Rosenbaum, 36, whose PR work has had previous brushes with controversy, is behind the provocative campaign launched last week that he hopes will help restore trust in Israel’s security forces.
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