Exclusive: party says potential Tory-to-Labour switchers do not feel better off and find Sunak’s attitude ‘grating’
Labour plans to go on the attack over Rishi Sunak’s stewardship of the economy this autumn, as the party’s internal polling suggests Tory-to-Labour switchers are irritated by his optimism on inflation when they do not feel that their own finances are improving.
The party’s focus groups of what they call “hero voters” – who backed the Tories in 2019 and are now considering Labour – suggest this group are unconvinced that the economy is improving despite inflation coming down slowly.
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