Booksy, an appointment booking app for the beauty and wellness industry, has recently secured a $70 million (approx £51 million) funding in the Series C round.
The round was led by Cat Rock Capital, with participation from other investors like Sprints Capital, OpenOcean, Piton Capital, VNV Global, Enern, Kai Hansen, Zach Coelius, and Manta Ray Ventures.
The funding will be used to support fast-paced expansion plans across North America, the UK, and other markets as well. In the UK, the company plans to continue taking on the likes of Treatwell.
“At Booksy, our mission is to bring peace of mind to scheduling, giving time back for living life fully,” said founder and CEO Stefan Batory. This latest round of funding enables us to reach even more salons and service providers across the US, and in all the regions we operate, which in turn helps them reach more customers.”
Marketplace for scheduling and managing appointments
Founded by Polish serial entrepreneurs Stefan Batory and Konrad Howard in 2014, Booksy is the beauty marketplace for finding, scheduling, and managing appointments.
The platform allows users to automatically schedule at a time that suits them, resulting in 38% of customers booking after-hours and increasing appointment frequency by 20%, generating more revenue for the service provider.
13 million active users
Headquartered in San Francisco, the company now operates in six global markets – the US, UK, Poland, Spain, Brazil, and South Africa. As per the company’s claims, Booksy has over 13 million consumers actively using the app.
The company charges a low monthly fee to service providers. On top of that, salons and other service providers can opt-in and pay a one-off commission for Booksy’s lead generation and marketing services.
Besides beauty and wellness, the company has also seen use cases for personal training sessions, booking gym equipment, and scheduling nursing home visitations, amid the COVID-19 pandemic.
1500% growth in revenue
Booksy says that the revenue has grown 1500% in three years and, its team has increased by 500%. Booksy now has more than 500 employees globally, each with direct experience in the beauty and wellness space.
Alex Captain, founder and managing partner at Cat Rock Capital, said: “We are incredibly excited to invest in Booksy as it builds the leading global software platform for digitising the beauty and wellness industry around the world.”
Pierre Siri, the operating partner at Sprints Capital, said: “In a competitive space, Booksy has emerged as the clear leader. With more than 13 million customers, not to mention the thousands of service providers that are saving time and increasing their revenue through the platform, Booksy is transforming beauty from a paper-led industry into one that is digital-first.”
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