GroupM, WPP’s media investment group, has announced the findings of its Europe Digital Audio Advertising Report 2023 produced by GroupM Nexus, GroupM’s industry-leading performance marketing organisation, in partnership with IAB Europe. The report explores: ● The current level of digital audio campaign planning, buying, and selling knowledge amongst buy and sell-side stakeholders ● The current […]
The post Two-thirds of European marketers rank audio’s ability to enhance wider media plans as the top driver for investment according to joint research from GroupM and IAB Europe appeared first on UK Tech News.
