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What Is ‘Keyword Cannibalisation?’ Is It As Unappetising As It Sounds?

The SEO and digital marketing industry is packed full of colourful terminology (some more self-explanatory than others). One of my personal favourites is ‘keyword cannibalisation’. To me, it conjures imagery of the word “HUNGRY” tearing around a website, eating every other word in its path, slowly growing in size until it eventually fills the screen! […]

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