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13% Open Rate Surge misleading marketer’s metrics, reveals Deployteq and DMA

Email open rates have nearly doubled while click-to-open rates experienced a dip, raising questions over the authenticity of open rates as a measurement of success for marketers, claim Deployteq and the Data & Marketing Association (DMA). The findings of the Email Benchmarking Report 2023 revealed a 13 per cent jump in open rates, reaching a […]

The post 13% Open Rate Surge misleading marketer’s metrics, reveals Deployteq and DMA appeared first on UK Tech News.

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