The world’s leading luxury department store, Harrods, has completed of an ambitious 18-month project, led by KPS, to elevate customer experiences by streamlining their journeys both online and offline. Among the benefits are improved customer loyalty via a unified approach to communications and promotional activities, and the ability to enhance sales via increased customer engagement […]
The post Harrods adopts new holistic 360-degree view of the customer to increase engagement, retention, and spend. appeared first on UK Tech News.
