Based in Didsbury, Manchester, RevGlue is a platform, which lets affiliates and online publishers easily monetise their websites, blogs, mobile apps and social channels. Now, this startup eyes to scale up its business in the UK.
Secures £300k investment
Recently, RevGlue secured a £300k investment from GC Angels and Admitad. GC Angels supports SMEs in raising early-stage scale-up capital ranging from £25k to £2M. Talking about Admitad, founded by Alexander Bachmann in 2010 as a stand-alone affiliate network, in just 10 years, the company became the company providing multiple services for driving sales and making money online.
Damian Mohammed, Investment Director at GC Angels, said: “RevGlue offers individuals who have been adversely impacted by the pandemic a real opportunity to make a living through social media and other online channels, which is a sector set for major growth this year. We’re delighted to invest alongside a leader in the affiliate marketing space, Admitad, to aid RevGlue’s growth in the UK and beyond as it capitalises on the rise in social media and online retail usage under lockdown.”
Alexander Bachmann, Founder and CEO at Admitad, said: “RevGlue is a unique, one of its kind company. As a SaaS platform, it provides publishers with multiple tech solutions to monetize their traffic and possesses extensive affiliate marketing experience. We believe that this collaboration will become an asset for our partners around the world and are planning to support RevGlue further on with their growth and worldwide expansion.”
US expansion plans on full swing
The fresh fund will be used to scale up its sales and marketing activity in the UK. Also, the company will use the investment to hire a new sales and marketing team in Manchester and expand its engineering team to optimise its existing tools and develop new capabilities. Already, RevGlue is working with the top affiliate networks in the UK and social media and influencers. Now, it plans to expand its presence in the USA as well.
Adeel Farooq, CEO and founder at RevGlue, said: “After identifying the main problems facing bloggers, website and mobile app owners when monetising their start-ups, we have developed RevGlue to resolve those problems quickly and easily in the last three years. Thanks to the investment from GC Angels and Admitad, we now have the opportunity to scale our business activities in the UK over the next 12 months, before launching RevGlue into global markets with enhanced offers and tools.”
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