Founded in 2016 by Shan Hanif, Genflow’s mission is to help social media influencers develop their brands and drive revenue streams from their audiences.
Raised £8 million funding
In a recent move, the London-based company has raised an $11 million (approx £8 million) investment from BGF – the UK’s most active investor. With the new funding, the business plans to expand into Miami, New York, and Hong Kong.
Helps influencers with complete infrastructure
Genflow offers the complete infrastructure from design, development, manufacturing, and logistics through to strategy, marketing, and content creation to drive revenue and profit.
The UK company’s Brand-as-a-Service (BAAS) platform helps influencers develop their own digital and physical products instead of promoting other brands, allowing them to launch their membership club, gated community, mobile app, or direct to consumer brand.
Helped young influencers
The company has also recently launched Genlytics to predict and analyse how much an influencer can sell by analysing an influencer’s data.
The company had exponential growth over the last four years, helping young influencers achieve $1M+ in profit and their brands becoming household names.
Shan Hanif, CEO of Genflow, said: “Getting people’s attention and attracting customers remains the biggest challenge and cost for any brand. Our platform helps to provide a seamless and direct interaction between influencers and their audiences, in a highly scalable way.
“We’re excited to be partnering with BGF on this next phase of our growth journey. Their market knowledge, reputation, and the network made them the clear partner to help scale our business. As a result of this funding will be able to grow our existing brands, launch a wider variety of products and push on with our global expansion plans.”
The deal was led for BGF by Daina Spedding and Chris Jones.
Daina Spedding said: “We’re delighted to be investing in a rapidly growing full-service agency and tech platform which helps influencers build market-leading brands and fast track revenue from their online communities. Led by an exceptional founder in Shan Hanif, we’re looking forward to helping the business realise its ambitious expansion plans. Genflow has demonstrated a strong track record of year-on-year growth and has created an exciting new business model that is disrupting the traditional social media advertising market.”
Appointed Chris Underhill to its board
Genflow has also announced the appointment of digital and social tech veteran Chris Underhill to its board. With more than 20 years’ experience working with PE-backed IT software and services companies, Chris Underhill brings with him the significant UK and international growth experience as a previous tech founder and more recently, as chair of several digital marketing, advertising, and social tech businesses.
Chris Underhill commented: “I’m delighted to be joining Genflow at such an exciting stage of its growth. Shan and his team have redefined how influencers, celebrities, and athletes across different industries can build brands and create highly scalable businesses they own. Its class-leading BAAS solution is revolutionising how entrepreneurs can authentically engage their audiences at scale, leading the next generation of social commerce.”
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