Rapid grocery delivery company Getir is cutting UK jobs after laying off 100 staff at its headquarters in the US.
The layoffs will not be as extensive as the 14% global staff reduction at Getir last year, per Sifted’s sources, which first reported the news.
The cuts follow Getir acquiring rival rapid delivery startup Gorillas at the end of last year.
UKTN has contacted Getir for comment.
The job cuts come as startups are switching their focus to sustainable growth and profitability instead of growth at all costs. The rapid food delivery sector, a model known for low margins and fierce competition, has been forced to reassess in a funding environment very different to the pandemic boom.
The layoffs come despite Getir raising £585m in a Series E funding round in March last year.
Getir first entered the UK market in early 2021. Later that year it bought UK rival Weezy, acquiring its four fulfilment centres and 700 employees.
In the UK, Getir delivers food in cities such as Birmingham and Manchester. It recently signed a partnership with the Co-op to deliver products from some of its stores in London.
Globally, Getir operates in Turkey, Netherlands, Germany, France, Spain, Italy, Portugal and the United States.
Last week fellow food-ordering app Feedr was eaten up by Berlin rival EatFirst for an unknown amount.
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