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Google Analytics’ market share drops as Matomo named Traffic Analysis Tool of the Year

Matomo, a world-leading privacy-friendly, ethical open-source web analytics platform, has been awarded the W3Tech award for Traffic Analysis Tool of the Year, previously won by Google Analytics and Facebook Pixel, amidst Google Analytics’ market share dropping. The year’s W3Tech Web Technologies of the Year award data, analysed by technology experts at the Parliament Street think […]

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