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Retailers must tread a tightrope of profitability as savvy consumers plump for sale items and cost comparison tactics

New research reveals impact of cost of living on shopper habits Retailers must tread a tightrope of profitability when devising 2023 sales strategies, as a significant 93 per cent of consumers in a recent survey cited they are likely to compare costs and look for sale items more, or only buy reduced items – highlighting […]

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